![]() Now, those behind the Book of You want to expand the service across the UK and are looking to build partnerships with organisations who support older people and people with dementia. To date, Book of You has worked with social landlords, care homes, health services and third sector agencies across the North West and North Wales. ![]() The Book of You is an app designed to help people create their life stories Those behind the idea highlighted that Book of You was a password protected site, meaning that any book created was private, but the account holder could invite others to view and contribute to it.Īpp to helps dementia patients reminisce to be rolled out across UK The app allows people to create their life story using spoken or written word, pictures, music and films – either created in it or using YouTube – making it stand out from a traditional memory book. It is a web-based app that can be accessed on a computer, tablet computer or other mobile device. Initially created as a form of reminiscence therapy, Book of You won the backing of one of the country’s leading experts in dementia – namely Professor Bob Woods from Bangor University. ![]() “Our app is really powerful and easy to use and we complement this by training staff” The Book of You is an award-winning Welsh social enterprise scheme, that aims to improve the wellbeing of people with dementia and older people generally, through digital life stories. It became a collective effort, with our respect for BEST at the heart of it all.An online application, or “app”, that was designed to help people with dementia record their life stories is being rolled out across the UK. These scripts were further refined by Pradyumna Chauhan, our creative consultant, Abhinay Deo, director at RDP and by the celebrities, who added their personal touch. Once Sachin Tendulkar and Anil Kapoor came on board, we came up with scripts that celebrated their journey with BEST. At that moment, it became clear that we had to use this phrase as our launch platform. Sohan Shah, co-founder, Siriti, said, “During one of our early meetings at Lokesh Chandra’s (general manager, BEST), I recall reflecting on our personal journey with BEST, and that’s when the sound of ‘Pudhe Chala' (move forward) came flooding back.I could almost hear it ringing in my ear all over again. This is truly a work borne out of sheer love for the city, and a dream to help Mumbaikars travel better so we can all go further - Pudhe Chala !" Connecting this to Pudhe Chala - a phrase you simply cannot miss while travelling on a Mumbai bus - the message for the audience is simple: the bus helped them get to where they are, and now the bus service itself is moving forward with Chalo. Sachin's daily bus ride to cricket practice, and Anil's Kapoor's trips to auditions. They narrated their actual bus stories from which the scripts were written. ![]() Sachin Tendulkar and Anil Kapoor, perhaps the most iconic Mumbaikars, graciously agreed to tell their stories when we approached them. We wanted to make honest films capturing these stories. In this city of dreams, so many famous personalities have relied on buses in their earlier days. Dhruv Chopra, co-founder and chief marketing officer, Chalo, said, "The BEST brand is a source of great pride for Mumbai.
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